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Why are other data plans not truly “unlimited”?

Today, none of the major Italian telephone operators offer a standard data plan with a fixed monthly fee, and with truly unlimited data. As mobile internet usage is increasing, these operators offer only “pay per use” plans with a certain number of GB available per month, in order to optimize traffic capacity.

When you surpass the specific amount allowed, the speed is reduced and makes the use of some services impossible. Using questionable marketing terminology, many operators name these plans “unlimited” because after the limit is reached, while your access is still available, it is at a highly reduced speed.

We don’t pay a fixed monthly price, but proportionally to the data consumption of our devices, which makes the operator more interested in keeping the best performance possible, and eliminating all possible limitations!